A holistic approach to marketing needs all its ingredients to be completely joined together so that a primary goal can be accomplished.

Our product and target group analyses, budget calculations and marketing measures are elements for a successful marketing concept. They form a working basis for rationalising time schedules, structuring distribution of tasks and serve to measure the success of operational processes.

Case study: Electronic media at the Frankfurt Book Fair

• product analysis
• target group analysis
• marketing strategy
• dialogue marketing
• marketing representation