Everything begins with the product and the
target group. We analyse the special advantages of the product
with our customers. Experience shows that manufacturers and
service providers take certain product characteristics for
granted which are, in fact, unique. Or, for that matter, that
a manufacturer overemphasises product qualities in which the
potential buyer is not interested.
Gaining a clear understanding of the
strengths and weaknesses of a product and defining them so
that they can be understood is a prerequisite for the procedure
to be defined comprehensibly.