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product analysis

Everything begins with the product and the target group. We analyse the special advantages of the product with our customers. Experience shows that manufacturers and service providers take certain product characteristics for granted which are, in fact, unique. Or, for that matter, that a manufacturer overemphasises product qualities in which the potential buyer is not interested.

Gaining a clear understanding of the strengths and weaknesses of a product and defining them so that they can be understood is a prerequisite for the procedure to be defined comprehensibly.

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